Marketing Manager
Kasey started at JUMP in 2022 when JUMP decided to grow services and create a focused marketing team to support clients. One of her favourite parts about marketing is the combination of creativity and analytical aspects.
Kasey is from America, a very small state called Delaware! She moved over to the UK to study, getting her Master’s Degree in International Marketing at Newcastle University. Previous to this, she obtained her Bachelor’s Degree in Communication Media studies from North Carolina State University.
Kasey started her career in journalism, working for both magazines and newspapers in America. She learned many ways to write and tell stories through writing but wanted to see a bit more of the analytical side and the impact of the writing. This is when she got into Content Marketing with a focus on SEO, and eventually into digital marketing, and now strategic marketing across multiple channels is her true passion.
Working at JUMP, Kasey really enjoys working with such a strong development and design team. Those two areas are pivotal for marketing success, and the way clients can work with JUMP and get all three is an amazing experience. Ideas and inspiration can come from anywhere, but adapting them to clients and seeing how effective they are is the true joy of marketing for Kasey. In the future, Kasey hopes to see JUMP’s marketing client list grow and continue to experience the power of marketing.
Kasey is known for making long and in-depth strategies and is the true definition of a planner. You can see this in her personal life too, planning trips for her family and friends through a string of spreadsheets and itineraries. She also loves dogs and can be heard continually asking people to bring their dogs into the office.