E-commerce

E-commerce website features transforming user experience

An online shopping experience should be simple and hassle-free, making it easy for customers to navigate your product range and complete purchases.

In order to deliver a great shopping experience, our e-commerce websites are built with a range of features to benefit your customers; whether this be easy navigation, bespoke website architecture or a fast and efficient checkout, all of these functions contribute to the overarching user experience.

Bespoke content management system

E-commerce websites perform best when the teams managing them can do so easily and efficiently, keeping them updated with the latest products, offers and content.

Our content management system is fully bespoke, easy-to-use and expandable; allowing you to keep your website updated with fully customisable product pages, a range of dynamic content and unlimited products.

Responsive e-commerce websites

At JUMP, we build all of our websites with a responsive approach, optimising across multiple screen sizes to prioritise the user experience, regardless of their device.

This is particularly important in e-commerce with the vast majority of e-commerce purchases now occurring on mobile devices, by delivering an optimised experience to these customers you can be confident in your website’s ability to bring in sales.

Search engine optimisation

Your online store must be visible and accessible to generate sales. Our websites are developed with a bespoke SEO strategy to improve search engine visibility and boost performance. We work to ensure your business is fully equipped to show on Google's search results by optimising your website so your content and keywords can be easily read.

Improving your understanding of your customers through website data

One of the main benefits of operating online is the ability to utilise website data and metrics to deliver insights into both your customers and your overarching performance.

At JUMP, all of our e-commerce websites are developed to enable you to get the most out of your website data. Enabling you to make informed decisions which are backed up by real-time data and insights.

Our e-commerce web design and development process

For an online retailer, a high-performing e-commerce website holds significant importance in the conversion of site visitors into online sales and revenue, serving as the focal point where all online traffic stemming from your digital marketing efforts is directed.

We start with conducting in-depth market research into your business, your customers and the market that you operate within. This process is designed to be collaborative, building on your pre-existing knowledge to gain an understanding of the different features and functionalities that you may want to include in your e-commerce website.

Our design team then work to create a visual identity for your e-commerce website, aligning this with both your branding and audience. At this stage, we meticulously consider every aspect, including design features, colour palettes, typography and photography style.

Following the completion of our design services, our developers then work to code your e-commerce store to function seamlessly, creating a solution that is optimised across a range of screen sizes and includes all of the technical features that we have discussed.

Testing your online store

Our e-commerce website development process is test-driven, meaning we look to solve any technical issues that may arise before the website goes live.

We consider everything from site speed to responsiveness and compatibility, meaning that when your new e-commerce website goes live, you can be confident in a positive and user-friendly experience.

Uploading content and inventory

Using a content management system connected to your website allows for inventory and content to easily be added into the website.

Our content management system allows for products to be added and managed in the backend of the website without any coding involved. In addition, you can add promotions and deals through the backend of the website, as our development team creates functions that will apply logic to the whole website or any specific areas you might want to promote.

A bespoke e-commerce website can transform your business

An e-commerce website is the beating heart of any retailer, providing an opportunity to interact with your customers on a much wider scale than what might be available from an in-person location. An e-commerce website from JUMP is manageable and accessible from one content management system, making it easy and simple to operate!

At JUMP, we are experts in building bespoke e-commerce solutions that deliver consistent results. Our bespoke e-commerce websites are designed to enable you to scale up your business, increase your revenue and track your performance.