Meet Lucy Middleton
Lucy grew up in a small town in Northumberland, where she spent years helping her family’s small business. Her connection to the local area and close ties with her family meant she decided to stay close to home and pursue a BA (Hons) in Fashion Communication at Northumbria University. Since then, Newcastle has become more than just a place to study - it's the city she proudly calls home.
Like so many professionals in marketing, Lucy found her way into the industry by chance. After completing her A-levels, she was set on attending university but wasn't sure about what to study. When she mentioned her interest in photography, Photoshop and writing, her career adviser questioned, "Why not try marketing?" From this, she enrolled in a fashion communication course, even though she had little knowledge of the subject. It turned out to be perfect for her, proving that sometimes the best decisions come from taking a risk.
During her studies, Lucy completed a placement year as a social media intern at a local college, an experience that sparked her interest in digital marketing and significantly increased her screen time!
After getting her degree, Lucy continued in the education sector, joining another local college group. In this role, she took on more responsibilities and expanded her skill set, gaining valuable experience in social media management, SEO, website maintenance, content development, analytics, and paid media.
After two years in the education sector, Lucy felt it was time to broaden her horizons and explore more of what the world of marketing has to offer. This led her to apply for the role of Content Marketing Assistant at JUMP.
At JUMP, Lucy wants to develop and grow as a marketer by building on her existing skills and gaining new ones. She is excited to reconnect with her creative side, getting into some content creation and design elements at JUMP.
Lucy finds it really rewarding to showcase a brand’s authenticity. She loves the challenge of creating dynamic content that communicates a brand’s unique characteristics to achieve the best result.
When she's not at work, Lucy enjoys exploring local markets, cosy cafes and scenic beaches in the North East. She has a passion for supporting local businesses and talent which makes her excited about discovering new gems in the area. She also enjoys day trips back to Northumberland, where she can soak up the scenery and reconnect with friends and family.