Building marketing and digital presence for two distinct audiences
St Martins Care provides care and support to older people with health needs. With a range of care homes in the region, their focus is on getting to know residents as individuals and providing an environment with excellent facilities and activities. JUMP helped them to stand out in their crowded industry.
Transforming St Martins Care
St Martins Care partners with JUMP for design, development and marketing services.
The collaboration began with a brand refresh, where St Martins Care challenged JUMP to help them stand out amongst competitors.
From there, JUMP designed a bespoke website that balanced their two key focuses: care and careers. Once the website was complete, JUMP's marketing team stepped in to develop a comprehensive strategy to engage both of St Martins Care's target audiences. Today, JUMP continues to support St Martins Care through content creation, website refinements, social media marketing, animations and lead generation.
Redefining an identity and inspiring trust
St Martins Care came to JUMP with a previous brand that needed a refresh to stay modern. The original brand was simplified while retaining key elements, removing unnecessary parts and enhancing the design with a cleaner approach. Shadows were removed, gradients avoided and a wider colour palette of autumnal tones was introduced with complementary accessible colours.
The typography was carefully balanced between two fonts, a more formal geometric and friendly font adaptable for various sizes, and a playful font that works well with the formal typeface and keeps in with the illustration style.
The St Martins Care website was designed to be clear, concise and easy to navigate, ensuring a positive and welcoming user experience. The site creates a feeling of balance between friendliness and professionalism, supported by clear labels and titles to help users easily identify specific homes and services.
Small illustrations and team photography were added for warmth and personality. Testimonials and review widgets highlighted real experiences, while photography of locations and staff allowed visitors to become familiar with the environment and team before arriving, creating confidence and a sense of connection.
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JUMP really understood our ethos and created a website that helped distinguish us within the care sector. We were really happy with the initial concept and design. It’s fantastic to be able to work with a responsive full-service marketing agency that has been able to support us in all areas of our marketing, both digital and traditional.
Keith Milton, Group Chief Executive Officer
A site of two sides
The St Martins Care website was purpose-built by JUMP to serve two main functions: showcasing care home availability and supporting career opportunities. The two sections were designed to feel distinct yet seamlessly connected, with a consistent layout and unique colour themes to differentiate them.
For prospective occupants and families of occupants, the website includes features such as downloadable brochures and guides, the ability to book a tour of one of the six homes and detailed information on the facilities each home offers. A prominent informational video on the home page provides an engaging introduction to St Martins Care, helping visitors gain a deeper understanding of the services and ethos.
For job seekers, the platform serves as a reliable hub to explore career opportunities, upload CVs and apply for roles in the care sector. Additional sections, such as news and resources, provide updates and valuable information, while insights from the care homes offer a closer look into the community and day to day life at St Martins Care. The website also incorporates plenty of links throughout to ensure easy navigation and a seamless user experience.
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Connecting an audience to St Martins Care
The JUMP marketing team provides comprehensive ongoing support for St Martins Care, ensuring their brand is seen and is engaging across multiple platforms. A bespoke marketing strategy aligned everything to begin with, focusing on connecting with both prospective residents and job hunters.
St Martins Care's social media management includes: idea generation, market research, content planning and scheduling and audience engagement across platforms like Instagram, Facebook and LinkedIn. Our team also handles their writing tasks such as captions, blogs and creating digital resources like guides to selecting the right care home. Their digital brochure was designed and marketed to align with the brand's messaging and visual identity.
Email marketing campaigns are created to reach both key audiences effectively, while external site marketing - such as updating profiles on Google My Business and carehome.co.uk - helps maintain a strong presence beyond the website. PPC and Meta ads are managed strategically monthly to boost visibility and lead generation.
Regular updates and new features are added to the website each month, ensuring it remains fresh and user-friendly. These efforts are all supported by collaboration with our design and development teams to ensure all elements align seamlessly.
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Two decades of caring for the elderly in the North East
The collaboration between St Martins Care and JUMP highlights the power of thoughtful design, branding and marketing in transforming an organisation’s identity and connecting with its audience.
Through ongoing support and a collective approach across digital and traditional channels, St Martins Care now confidently expresses its ethos of providing exceptional care while reaching and bringing memorable experiences to its key audiences.
This partnership demonstrates the impact of a well-rounded, tailored strategy in achieving long periods of success.